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How Chuck E. Cheese is evolving for guests of the digital age


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Chuck E. Cheese has long been a premier destination for parties as the largest arcade operator in the world. Now, the franchise is evolving for guests growing up in the digital age with a new menu, games and experiences. Reporting for TODAY, NBC’s Savannah Sellers sits down with David McKillips, CEO of CEC Entertainment, to learn how he led the company through bankruptcy, a global pandemic and a bittersweet goodbye to the famous animatronic characters.



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