Polling shows growing number of Republicans identify with the MAGA movement

A shift among Republicans moving more into Trump’s camp is primarily driving this movement, with a 16-point increase in GOPers identifying with the MAGA movement between the two polls right before the 2024 election (55%) and March this year (71%). There’s also been a similar shift among college-educated men, from 21% in 2024 to 37% in March — also a 16 point increase. 

It’s the kind of pro-Trump consolidation that led to him matching his best-ever approval rating (47%) in NBC News’ March poll, though a majority of registered voters, 51%, still disapproved of his job performance. 

“All of that shift is coming from Republicans,” said Bill McInturff, a Republican pollster with Public Opinion Strategies who conducted the survey along with Democratic pollster Jeff Horwitt of Hart Research Associates. 

“Look at this transformed party, where in 14 months we’ve gone from 40% of Republicans from saying they identify as MAGA to 71%,” McInturff continued.

The NBC News poll surveyed 1,000 registered voters from March 7-11 via a mix of telephone interviews and an online survey sent via text message. The margin of error is plus or minus 3.1 percentage points.